My Portfolio

I developed targeted lead magnets and landing pages for Sarasota Neighborhood Experts, including resources like "The Ultimate Sarasota Relocation Guide" and "Insider’s Guide to Sarasota’s Islands & Keys." These tools were designed to engage visitors and drive lead generation while showcasing the area’s unique offerings..

From engaging reels on TikTok to visually stunning posts on Instagram, I crafted campaigns that authentically connected with audiences. My efforts grew TikTok to 16K followers, built a strong community on Facebook, and positioned Instagram as a hub for local insights and real estate expertise.

I designed and executed a newsletter strategy that consistently achieved a 45% open rate via Mailchimp. Each edition featured curated local events, market updates, and valuable resources, fostering strong relationships with leads and clients.

I contributed to the growth of the Living in Sarasota YouTube channel by capturing B-roll footage, writing engaging scripts, and optimizing video descriptions to drive lead generation. I also promoted weekly videos through email marketing and social media and repurposed content across platforms to maximize reach and engagement. By focusing on neighborhood tours, market updates, and local attractions, the channel successfully generated organic leads and increased brand awareness.

I crafted engaging, SEO-driven blog content that established Sarasota Neighborhood Experts as a go-to source for real estate insights. Each post balanced storytelling with actionable advice, catering to both local readers and those considering relocation. Our blog post, "Your Guide to the 10 Most Popular Sarasota Neighborhoods", ranks #1 on Google for "Sarasota Neighborhood," driving significant leads to the team. Additionally, I created a lead magnet to complement the blog, effectively capturing new client information.

I spearheaded the development of Sarasota Neighborhood Experts' website, ensuring it was intuitive, visually appealing, and optimized for local search. The platform not only highlights Sarasota’s unique lifestyle but also serves as a trusted resource for homebuyers and sellers.