I had the pleasure of working with Michelle Guzman at Sarasota Neighborhood Experts, where she served as the Marketing Director for our real estate team.

Michelle was responsible for a wide range of marketing tasks, all of which she executed with dedication and precision. Her key responsibilities included:

• Email Newsletters: Michelle curated and sent weekly email newsletters to our database using Mailchimp, ensuring consistent and engaging communication.

• Website Management: She maintained and updated our website, regularly writing blog posts to keep our content fresh and relevant.

• Social Media Content Repurposing: Each week, Michelle repurposed our YouTube video content for Instagram, Facebook, LinkedIn, and TikTok, as well as transformed it into printed content, maximizing the reach of each piece.

• Content Creation: Using Canva, Michelle designed and posted a wide variety of social media content to promote our brand, engage with our audience, and drive business growth. She also analyzed post performance to identify trends and areas for improvement.

Throughout her time with us, Michelle consistently demonstrated a high level of professionalism, creativity, and organizational skills. She was always on top of every task assigned to her and showed great attention to detail.

If you have any questions regarding Michelle’s role or responsibilities, please feel free to contact me.

Sincerely,
Lisa McBride
Sarasota Neighborhood Experts
941-373-5880
lisa@srqexperts.com