Social Media Marketing Strategy
As the architect of our team’s social media strategy, I crafted a multi-platform approach to drive engagement and deliver measurable results:

• Facebook: A hub for promoting open houses, sharing local news, and fostering community relationships.

• Instagram: Highlighted Sarasota’s beauty with visually captivating content, including model home tours and lifestyle imagery, to attract and inspire audiences.

• X and LinkedIn: Shared posts from our newsletter, providing valuable market updates and insights to a professional audience.

• TikTok: The standout, achieving over 2.6 million views and 12,000 profile visits in 2024. Our most successful content included infographics, neighborhood tours, and beach videos, which resonated deeply with viewers. These efforts provided valuable insights into Sarasota’s lifestyle, captured leads, and established strong audience connections.